PENGEMBANGAN KEWIRAUSAHAAN PARIWISATA BERBASIS KOMUNITAS UNTUK MENINGKATKAN DAYA SAING DESTINASI

inayatul husna

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Penelitian ini membahas pengembangan kewirausahaan pariwisata berbasis komunitas sebagai strategi peningkatan daya saing destinasi. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi lapangan, wawancara, serta studi literatur. Hasil penelitian menunjukkan bahwa keterlibatan komunitas mampu meningkatkan inovasi produk, memperkuat identitas lokal, dan mendorong pertumbuhan ekonomi. Namun terdapat kendala seperti keterbatasan manajemen usaha dan akses pemasaran digital. Penelitian ini menegaskan perlunya kolaborasi lintas sektor untuk mengoptimalkan pengembangan kewirausahaan pariwisata berbasis komunitas.


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